Wednesday, 30 November 2011
Hope
HOPE is the emotional state which promotes the belief in a positive outcome related to events and circumstances in one's life...
Thursday, 10 November 2011
The brief
VCD 2011-2012
CAMPAIGN - rationale / define objectives / target audience
FAITH / HOPE / CHARITY
A. choose one of these iconic words, or devise an integrated approach for all 3.
B. develop a campaign based creative strategy in order to recalibrate, and refresh their
established historic and contemporary profiles for a broad and disillusioned audience.
Your rationale can be formulated from a positive or negative position and you should take
some time to research and consider this when defining your campaign objectives.
The targetaudience as stated is broad, almost electoral, to a large degree digitally literate, and certainly in need of some inspiration they can trust - or some healthy cynicism they can identify with get angry about, or laugh at.
C. Your work must also incorporate the branding of your chosen word or words, and you are
ultimately tasked with producing a set of 3 poster designs with additional supporting
promotional / awareness material - press / online / viral / guerilla etc.
contextual example
FAITH - in your television continuing to work.
HOPE - east enders continues to broadcast for ever.
CHARITY - inviting your mate round to watch it when their telly is repossessed.
CAMPAIGN - rationale / define objectives / target audience
FAITH / HOPE / CHARITY
A. choose one of these iconic words, or devise an integrated approach for all 3.
B. develop a campaign based creative strategy in order to recalibrate, and refresh their
established historic and contemporary profiles for a broad and disillusioned audience.
Your rationale can be formulated from a positive or negative position and you should take
some time to research and consider this when defining your campaign objectives.
The targetaudience as stated is broad, almost electoral, to a large degree digitally literate, and certainly in need of some inspiration they can trust - or some healthy cynicism they can identify with get angry about, or laugh at.
C. Your work must also incorporate the branding of your chosen word or words, and you are
ultimately tasked with producing a set of 3 poster designs with additional supporting
promotional / awareness material - press / online / viral / guerilla etc.
contextual example
FAITH - in your television continuing to work.
HOPE - east enders continues to broadcast for ever.
CHARITY - inviting your mate round to watch it when their telly is repossessed.
Charity
- Charity (practice), the practice of benevolent giving and caring
- Charity (virtue), the Christian theological concept of unlimited love and kindness
Hope
Hope
is the emotional state which promotes the belief in a positive outcome related to events and circumstances in one's life. It is the "feeling that what is wanted can be had or that events will turn out for the best" or the act of "look[ing] forward to with desire and reasonable confidence" or "feel[ing] that something desired may happen". [2] Other definitions are "to cherish a desire with anticipation"; "to desire with expectation of obtainment"; or "to expect with confidence".[3] In the English language the word can be used as either a noun or a verb, although hope as a concept has a similar meaning in either use.
"Psychologist, C.R. Snyder and his colleagues say that hope is cultivated when we have a goal in mind, determination that a goal can be reached, and a plan on how to reach those goals".[6] Hopeful people are "[;]ike the little engine that could, [because] they keep telling themselves "I think I can, I think I can".[7]
Hope is distinct from positive thinking, which refers to a therapeutic or systematic process used in psychology for reversing pessimism. The term "false hope" refers to a hope based entirely around a fantasy or an extremely unlikely outcome.
is the emotional state which promotes the belief in a positive outcome related to events and circumstances in one's life. It is the "feeling that what is wanted can be had or that events will turn out for the best" or the act of "look[ing] forward to with desire and reasonable confidence" or "feel[ing] that something desired may happen". [2] Other definitions are "to cherish a desire with anticipation"; "to desire with expectation of obtainment"; or "to expect with confidence".[3] In the English language the word can be used as either a noun or a verb, although hope as a concept has a similar meaning in either use.
In psychology
One psychologist argues that hope "...comes into play when our circumstances are dire", when "things are not going well or at least there’s considerable uncertainty about how things will turn out". She states that "[h]ope literally opens us up...[and] removes the blinders of fear and despair and allows us to see the big picture [, thus allowing us to] become creative" and have "[b]elief in [a] better future". [5]"Psychologist, C.R. Snyder and his colleagues say that hope is cultivated when we have a goal in mind, determination that a goal can be reached, and a plan on how to reach those goals".[6] Hopeful people are "[;]ike the little engine that could, [because] they keep telling themselves "I think I can, I think I can".[7]
Hope is distinct from positive thinking, which refers to a therapeutic or systematic process used in psychology for reversing pessimism. The term "false hope" refers to a hope based entirely around a fantasy or an extremely unlikely outcome.
Faith
Faith is trust, hope and belief in the goodness, trustworthiness or reliability of a person, concept or entity. It can also refer to beliefs that are not based on proof (e.g. faith that a child will grow up to be a good person). Religious faith is a belief in a transcendent reality, a religious teacher, a set of teachings or a Supreme Being. Generally speaking, it is offered as a means by which the truth of the proposition, "things will turn out well in the end," can be enjoyed in the present and secured in the future. Religious faith appeals to transcendent reality, or that reality which is beyond the range of normal physical experience (e.g. the future).
Source from WIki
Source from WIki
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