The brief

VCD 2011-2012

CAMPAIGN - rationale / define objectives / target audience

FAITH / HOPE / CHARITY

A. choose one of these iconic words, or devise an integrated approach for all 3.

B. develop a campaign based creative strategy in order to recalibrate, and refresh their
established historic and contemporary profiles for a broad and disillusioned audience.

Your rationale can be formulated from a positive or negative position and you should take
some time to research and consider this when defining your campaign objectives.

The targetaudience as stated is broad, almost electoral, to a large degree digitally literate, and certainly in need of some inspiration they can trust - or some healthy cynicism they can identify with get angry about, or laugh at.

C. Your work must also incorporate the branding of your chosen word or words, and you are
ultimately tasked with producing a set of 3 poster designs with additional supporting
promotional / awareness material - press / online / viral / guerilla etc.

contextual example

FAITH - in your television continuing to work.

HOPE - east enders continues to broadcast for ever.

CHARITY - inviting your mate round to watch it when their telly is repossessed.